Main Content

Rate of People That Prefer Real Estate Over Investing in the Stock Market Returns to Pre-COVID Levels

The Real Deal

Everything Real Estate in the San Fernando Valley
Friday April 9, 2021
Rate of People That Prefer Real Estate Over Investing in the Stock Market Returns to Pre-COVID Levels

According to a recent study of consumer preferences towards home ownership and how those were impacted by COVID, conducted by the Federal Reserve Bank of New York, 90% of the individuals questioned believed that being a homeowner was preferable to investing the same amount of money in the stock market. Moreover, more than 50% of respondents believed owning rental property was a better option than investing in the stock market.
It appears that the COVID crisis has caused many people to place a premium on comfort and stability. Most of those surveyed placed a heavy emphasis on comfort and stability rather than a standard return on investment (“ROI”), even though the housing market has been read hot. The stability of the housing market is nothing to sneer at either; when COVID began, and the S&P 500 dropped 20% in the first quarter, the Case-Shiller National Home Price Index increased by 1.4%.
Notably, the study found that the preference for homes, rather than stocks, dropped in October 2020, but returned to pre-COVID levels in February 2021; indicating that the majority of those surveyed may believe the worst of the pandemic is behind us. Regardless of whether that is true, consumer expectations have a significant impact on the market and the trajectory associated markets take. All-in-all, this is exceptionally good news.
At the Chernov Team we understand that knowledge is power, and knowledge of consumer preference is powerful knowledge indeed. At the Chernov Team we know that whoever comes to the table most prepared leaves with the most, and the Chernov Team always leaves the table with the most.

More Blog Posts

To Love
Friday August 15, 2025

If the last few years taught us anything, it’s that real estate success often comes down to arriving with the rig...

Read Full Post
Wednesday July 23, 2025

We’re proud to congratulate Dennis Chernov, who has been honored with the prestigious “Valley 200” recognitio...

Read Full Post
Monday July 7, 2025

We're thrilled to announce our very own Dennis Chernov has been named to the 2025 LA500 list by the LA Business Jou...

Read Full Post
Tuesday June 17, 2025

Let’s be honest: life can be stressful, and some days feel more overwhelming than others. If you're looking to cr...

Read Full Post
Thursday May 29, 2025

The 2025 RealTrends rankings are here, and once again, the Chernov Team has been recognized among the industry’s ...

Read Full Post
Friday May 9, 2025

After months of bare branches and bundled layers, warmer weather is finally creeping in—bringing with it longer d...

Read Full Post