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Exposure & Marketing

Local Exposure +Marketing

01

Coming Soon +Marketing

The Key to procuring a buyer and rapidly selling your property before listing it on the market is early exposure and building interest through:

  • Custom social media posts, stories, and creative content production.
  • Biweekly property status teasers ─ photo and video walkthroughs.
  • Targeted email marketing to our list of potential buyers & local agents.
  • Direct outreach to prospective buyers interested in similar properties.
02

Signage

Searching for their next home, prospective buyers explore neighborhoods they aspire to settle in. To draw their attention, a large custom-designed “For Sale” sign will be placed in front of your property as soon as possible. Our eye-catching signs are an effective means of gaining local exposure and intensifying interest during this critical pre-listing period.

03

Printed Collateral

Open house invitations

Open house invitations are hand-delivered to neighboring homes in your property’s area to encourage foot traffic and garner interest from local’s friends and family.

Postcards

Postcards are mailed locally to a targeted list of homes, condos, and renters ─ spurring wider awareness from those most likely to purchase your property.

Newsletters

Bi-monthly newsletters featuring your property are mailed to homes and condos in the valley─encouraging other property owners to convert into prospective buyers.

Flyers

A compelling property one-sheet flyer will be made available at your property’s open house, broker’s open, private showings, and curbside display box.

Brochures

As a premium takeaway for agents and prospective buyers, an elegant brochure will provides rich visuals, draw attention to your property’s unique details.

Upscale Lookbook

A large format, exquisitely crafted coffee table book will impressively showcase your property, elevating printed collateral to match your property’s extravagance.

We will boost your listing to the top of search results across these major websites:

Zillow
80%
of u.s. homes
have been viewed on zillow.com
Trulia
76%
of Trulia’s audience plan to make a
transaction within the next 6 months
Realtor.com
40%
of realtor’s audience is in Peak earning &
spending years (Aged 35-54)
04

Search Marketing

92% of today’s homebuyers search for properties online as the first step to purchasing a new home. To meet this consumer demand and drive your property’s online reach, Chernov Team will ensure that your MLS listing remains current and that your property is displayed properly across the 350 most popular real estate listing websites.

Further, we will drive the performance of your listing by “boosting” it toward the top of search results on the three most prominent listing aggregators ─Realtor.com, Zillow, and Trulia.

05

Social Media Strategy

The Chernov Team not only follows proven methodologies in real estate marketing─we are at the forefront of innovation and set the trend for best practices in the industry. We’ve spent years developing our unparalleled social media following and we pride ourselves in being the first to explore cutting-edge technology to bring you the best possible results.

Our Competitive Advantage
Typical Real Estate Companies
Graph
Chernov Team Real Estate
Graph

Median Followers for Real Estate Companies Source: HubSpot’s 2015 Social Media Benchmarks Report 4.7% Ratio of Engagements Per Post to Followers Source: TrackMaven’s 2017 Digital Marketing Performance Report Chernov Team’s Following Reported December 2019

Follow Us!

@chernovteam
@chernov
developments
@dennischernov
@yanachernov
@stevenejoifer
@burtbakman
@gregoryshenon
@kevinsilver
06

Email Marketing

Over the last decade, Chernov Team has carefully cultivated an exclusive email list of over 9,000 local buyers and agents in the market.

By gathering contact information at open houses, drawing users to sign up for our email list through our website and social media campaigns, and through consistent and thoughtful communication, our email list has evolved into an unrivaled database of keenly qualified leads.

07

TargetedDigital Advertising

Today’s social media tools allow us to segment paid advertising spend toward specific socio-demographic and economic targets, precise interest categories and locations. We will specify the appropriate audience type, size, and spend based on your property and our marketing plan.

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Contact us to get started.

or give us a call
818.432.1524
08

Magazine+ Newspaper Features

While many real estate companies have turned most of their advertising efforts online, print advertising still keeps its stance as an essential part of Chernov Team’s marketing strategy.

The reason─fresh, influential, and highly engaged eyes. Magazine and newspaper readership increases with income─indicating that higher-end property buyers actually want to read magazines and newspapers. Further, magazines are the best media to create positive emotions and build genuine relationships with our audience─affirming that the magic of holding a beautifully printed ad and marveling at your gorgeous property is the exclusive experience your prospective.