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With an entire department dedicated to New Development homes, the Chernov Team offers builders our years of experience and know-how, access to a team of skilled strategist and coordinators, and a suite of services specifically tailored to selling your property-while it is still under construction and before even listing it on the market.
Pre-Demo Support
The Pre-Demo phase is critical for all builders. We supply you with concierge services for all of the initial steps necessary to successfully begin the building process:
- Abandonment & Utility Coordination
- Survey, Lead Testing, Asbestos Inspections & Coordination
- LADBS Status Check-Ins
- Contractual follow through with seller stays, hold backs, per diems.
- Coordination of vacancy and possession of teardown.
- Building & Safety Records
Coming Soon +Targeted Marketing
The key to procuring a buyer and rapidly selling you property is early exposure and building interest through Coming Soon and Targeted Marketing. Services include:
- Custom social media posts, stories, and creative content production.
- Biweekly on-site construction status teasers - photo and video walkthroughs.
- Targeted email marketing to our list of potential New Development Buyers.
- Direct outreach to prospective buyers specifically interested in New Developments.
- Large signage featuring photographic renderings during construction stages.
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Floor Plans +Photographic Renderings
Floor Plans and Photographic Renderings are critical to helping potential buyers envision your finished property. Our resources to will bring your vision to life through:
- Custom Floor Plan design for square footage & sketch confirmations.
- Architectural Renderings with you property’s elevations & specs.
- Photorealistic Renderings of your property for marketing collateral.
- Large curbside signage & marketing featuring your finished assets.
Under-Construction Sell Negotiations
Our goal is to procure a buyer for your property and secure the early release of buyer funds months before the completion of your build. We strive to achieve this task through:
- Off-market listing advertising to our exclusive network.
- Procuring the release of the certificate of occupancy.
- Coordination of finish lists between the builder and buyer.
- Utility Setup and more.
Grand Opening +Unveiling Events
Those who work hard, play hard─and the Chernov Team is known for throwing a killer party. Showcase your property through unforgettable experimental marketing─allow prospective buyers to enjoy a one-of-a-kind Opening Night Spectacular strategically designed to brand your property, create peak buzz, and spur explosive engagement. Our special events services include:
- Custom event theme and brand positioning for you property.
- Hand-selected guestlist of agents, influencers, and VIP buyers.
- Best-in-class gourmet catering & bar services.
- Live performances, DJ, and entertainment.
- Photo & video services to capture your property during the event.
- Subsequent press, social media coverage, and engagement.
Real Estate Services
- House Whisperer walkthrough & consultation.
- Home Improvement: Painting, De-cluttering, etc.
- Staging your property.
- Pricing & pre-market strategy.
- Professional photography & videography.
- Floor plan design & photographic renderings.
- Open houses & private showings.
- Closing procedures & negotiations.
Marketing Services
- For Sale & Open House signage.
- Branded creative asset production.
- Print marketing collateral.
- Search marketing.
- Social media posts, stories, & strategy.
- Email marketing.
- Geographic & demographic targeted advertising.
- Magazine & newspaper features.